We built the Timber Creek Outdoors site to appeal both to consumers and dealers. Consumers can get product info, shop, log in to track their order history, find a nearby dealer, and use various forms to get assistance or ask a question. Dealers can log in to update their location info and place orders with special dealer pricing. The main concept for the design was done by Wil Askew. I modified his visual mockups for usability and stretched his concept for the various different sections Timber Creek Outdoors and I came up with.